Adamant Company was acting as a partner of the final regional stage of International beauty pageant Beauty of Russia-2011 that was held 17 September 2011 in St. Petersburg


Beauty of Russia pageant is a unique project held in Russia as from 1995.

Within the scope of the contest there was introduced a special nomination of the Most Coruscating Pageant Contestant. Ekaterina Millen became a winner of this nomination and has got a special prize from Adamant, a brilliant necklace. The prize was handed to the contestant by the vice-president of Holding Adamant, Mikhail Bajenov.