The first Ginza Project fried doughnut café is open on Kanal Griboedova, near Sennaya Ploschad.
Choose your seat in one of three beautiful rooms filled with flowers and listen to a playlist of happy tunes. The main dish here is the St. Petersburg meme, a treat that a silver-haired intellectual and a bearded hipster, a first-grader, or a well-suited gentleman equally look forward to eating. Golden–brown and hot like sunshine, the fried doughnut is sure to make you feel good. Tasty fried doughnuts must be washed down with delicious drinks, and here you can try sweet Crimean juices in large jars, Duchess and Barbaris lemonades in cartons, milkshakes in glasses or coffee with cream as years ago.
Fried doughnuts cost RUB 19 per piece; they are life-affirming fast food. Three minutes and your fried doughnut is on your plate, sprinkled with a generous amount of powdered sugar. It slightly burns your fingers and you stop breathing in anticipation of the wonderful taste. Look around: you are among friends. Brush away the white sugar powder from your sleeve like an experienced fried doughnut fan, and smile – your day has not passed in vain. You will invariably come back: for your childhood memories of true pleasure.