Adamant Holding supported the charity event "Prospects Instead of Flowers"

The #childreninplaceofflowers campaign on September 1st is gaining popularity every year: instead of a dozen bouquets, parents of schoolchildren buy one for the teacher and donate the remaining funds to charity. The bouquets will be fleeting joys and will soon fade, but thanks to the campaign, each bouquet becomes someone's future. In their September campaign, the charitable organization "Perspektivy" clearly demonstrated that one bouquet is equal to a package of medicinal formula for a child, four bouquets equal a tracheostomy tube, and the bouquets of an entire school equal three strollers, which help people with disabilities make short and long journeys and simply move around. For 28 years, Perspektivy has been helping people with severe disabilities at Pavlovsk Orphanage No. 4, Psychoneurological Orphanage No. 3 in Peterhof, and other city boarding schools, as well as families with children with developmental disabilities. Their main goal is to ensure that children and adults with disabilities are seen first and foremost as individuals, not just as their diagnoses. In the lead-up to September 1st, Perspektivy approached Adamant Holding Company for informational support for the "Perspectives Instead of Flowers" charity campaign. The company provided free advertising space in lightboxes at shopping and entertainment centers. Adamant's informational support, combined with other promotional activities by the organization and its partners, yielded positive results: 50 schools and 102 classes joined the campaign. Knowledge Day also became a Day of Prospects for those children and adults whose lives are impossible without support! Anyone can participate in the "Perspectives Instead of Flowers" campaign, and not just in September. Donations can be made for any occasion, or even for no reason at all. You can participate and donate perspectives on the campaign's official website: https://help.perspektivy.ru/