Continent on Baikonurskaya shopping mall is located in a densely populated area in the north of St. Petersburg, near Pionerskaya and Komendantskiy Prospekt Metro Stations. Continent is set up like a mall. The mall has been designed as a shopping street with stores and entertainment venues on both sides. The spacious layout, arch-shaped bridges, original in-built glass lamps make the mall look like a fantasy ship heading out into the sea. Recreation lounges, cafes and bars are located on every floor. Panoramic elevators and escalators allow visitors to move conveniently from floor to floor.
The mall houses a six-screen Karo Film cinema, Bowling Park bowling club, Ice skating rink, M.Video electronics hypermarket, Perekrestok grocery supermarket, Sport Life fitness center with a pool, Rive Gauche perfume store, and a gallery of boutiques, such as Snezhnaya Koroleva, Seppala, Lee\Wrangler, Savage, and Diplomat, jewelry stores, souvenir and gift shops and many others. The mall also houses a food court, Shilling English Bar, Soldi Italian Cuisine Restaurant and Coffee House coffee shop.