In October 2012 Adamant Holding Team Took Part in What? Where? When? Intellectual Game Show
The project "What? Where? When?", organized by Alexander Druz, is a series of bright and memorable events in public and cultural life of St. Petersburg. The theme of the game was education, and the teams were comprised of famous actors, musicians, artists and representatives of leading St. Petersburg companies. Members of Adamant Team included Vice Presidents of the Holding Evgeny Gurevich and Mikhail Bazhenov.